Multiple Choice
Customer value refers to
A) the need of a customer to receive the highest quality product at the lowest possible price.
B) the least expensive product that will provide customers with most of the basic benefits.
C) a statement that,before product development begins,identifies (1) a well-defined target market;(2) specific customers' needs,wants,and preferences;and (3) what the product will be and do to satisfy consumers.
D) the unique combination of benefits received by targeted buyers that includes quality,convenience,on-time delivery,and both before-sale and after-sale service at a specific price.
E) the cluster of benefits that an organization promises customers to satisfy their needs.
Correct Answer:

Verified
Correct Answer:
Verified
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