Which of the Following Statements About 3M's Marketing Program for Post-It

Multiple Choice

Which of the following statements about 3M's marketing program for Post-it Flag Highlighters and Post-it Flag Pens is most accurate?

A) In his first attempt,David Windorski,a 3M inventor,designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
B) Paralegals were initially the intended target market for the Post-it Flag Highlighter.
C) David Windorski,a 3M inventor,developed the Post-it Flag Pen for the office worker segment.
D) The Post-it Flag Highlighter was not successful and was deleted from the Post-it Flag product line.
E) In development of the Post-it Flag Highlighter,David Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "wow" factor.