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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    A Live Theater Performance Cannot Be Touched Like a Physical
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A Live Theater Performance Cannot Be Touched Like a Physical

Question 116

Question 116

Multiple Choice

A live theater performance cannot be touched like a physical object,but is still considered a product.To a marketer,this is an example of


A) a utility.
B) a production.
C) a value.
D) a service.
E) an idea.

Correct Answer:

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