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A Good,service,or Idea Consisting of a Bundle of Tangible and Intangible

Question 217

Multiple Choice

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is known as


A) a utility.
B) an item.
C) a service.
D) a marketing program.
E) a product.

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