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    Exam 2: Developing Successful Organizational and Marketing Strategies
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    The Level at Which Managers Set a More Specific Strategic
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The Level at Which Managers Set a More Specific Strategic

Question 45

Question 45

Multiple Choice

The level at which managers set a more specific strategic direction for their businesses to exploit value-creating opportunities is referred to as the


A) marketing department level.
B) strategic business unit level.
C) corporate level.
D) functional level.
E) board of directors level.

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