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    Exam 2: Developing Successful Organizational and Marketing Strategies
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    Strategic Business Units (SBUs)with Dominant Shares of Slow-Growth Markets That
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Strategic Business Units (SBUs)with Dominant Shares of Slow-Growth Markets That

Question 154

Question 154

Multiple Choice

Strategic business units (SBUs) with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as


A) cash cows.
B) stars.
C) question marks.
D) dogs.
E) exclamation points.

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