What Are the Three Steps Involved in the Planning Phase

Multiple Choice

What are the three steps involved in the planning phase of the strategic marketing process?

A) Step 1: situation (SWOT) analysis;Step 2: market-product focus and goal setting;and Step 3: the marketing program
B) Step 1: analysis;Step 2: planning;and Step 3: implementation
C) Step 1: set market and product goals;Step 2: select target markets and find points of difference;and Step 3: position the product
D) Step 1: identify industry trends;Step 2: analyze competitors;and Step 3: assess own organization
E) Step 1: Why do we exist?;Step 2: What will we do?;and Step 3: How will we do it?