Figure 2-11 -Based on the Sales Revenue Data Shown in Figure 2-11

Multiple Choice

Figure 2-11

-Based on the sales revenue data shown in Figure 2-11 above,as a marketing manager for Apple,you would most likely conclude that

A) the planning gap is narrowing.
B) the actual sales results (line BE) are on track with the new plan (line BD) .
C) the actual sales results (lines AB and BE) are on track with the 2005 plan (line BC) .
D) sales are increasing significantly since 2005 (line BD) .
E) another new plan has been needed since 2005,since the planning gap (wedge DBC) is widening each year thereafter.