A Planning Gap Is the Difference Between the Projection of the Path

Multiple Choice

A planning gap is the difference between the projection of the path to reach a new sales revenue goal and the projection of the path of a plan already in place. The ultimate purpose of the firm's marketing program is to ________ this planning gap.

A) calculate the contribution margin of
B) calculate the marginal trend of
C) create the break-even point for
D) fill in
E) determine the sales differential of