Multiple Choice
Generation X consumers indicate they want online customer support;websites that are comprehensive,professional,and interactive;and advertising that is authentic,family-oriented,and unique.Generation X is also replacing baby boomers as the largest segment of business travelers.In response,American Airlines is offering travelers in-flight Wi-Fi,entertainment on demand,and personal powerports.This is an example of how ________ forces impact the marketing environment.
A) economic
B) competitive
C) social
D) technological
E) regulatory
Correct Answer:
Verified
Correct Answer:
Verified
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