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Amanda Plans to Go for a Run After Her Classes

Question 115

Multiple Choice

Amanda plans to go for a run after her classes are over.As she is lacing up her running shoes,she notices that one of the shoe's seams is unraveling,and she thinks it is about time for a new pair.In which stage of the consumer purchase decision process is Amanda at that moment?


A) information search
B) problem recognition
C) purchase behavior
D) alternative evaluation
E) prepurchase cognition

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