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    Exam 5: Understanding Consumer Behavior
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    An Enduring Characteristic Within a Person or in His or Her
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An Enduring Characteristic Within a Person or in His or Her

Question 281

Question 281

Multiple Choice

An enduring characteristic within a person or in his or her relationship with others is referred to as a(n)


A) key trait.
B) persona.
C) self-concept.
D) core value.
E) ideal self.

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