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In the VALS Framework, Consumers Can Have Abundant or Minimal

Question 52

Multiple Choice

In the VALS framework, consumers can have abundant or minimal psychological, physical, and material resources. One segment with minimal resources, known as ________, are the quiet rank and file focused on meeting basic needs. They are analog not digital.


A) Thinkers
B) Innovators
C) Makers
D) Survivors
E) Strivers

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