A Brand Community Refers to

Multiple Choice

A brand community refers to

A) the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, behaviors, and brands.
B) a specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use.
C) people to whom an individual looks as a basis for purchasing particular brands.
D) those buyers who, through the size of their purchases, affect where marketing dollars will be spent on a particular brand.
E) those brands with whom a person does not wish to be identified.