Multiple Choice
All of the following statements about the purchase involved in organizational buying are true except which?
A) The length of time required to arrive at a purchase agreement can vary with size of purchase.
B) The dollar value of a single purchase made by an organization often runs into thousands or millions of dollars.
C) The size of purchase impacts who participates in the purchase decision.
D) The size of purchase impacts who makes the final decision.
E) The size of the purchase is typically smaller than that in consumer buying but it is done more frequently.
Correct Answer:

Verified
Correct Answer:
Verified
Q15: Beth is part owner of a chain
Q44: According to the textbook,JCPenney buys paper for
Q48: Which of the following characterizes organizational buyer-seller
Q50: Which of the following statements about Trek
Q51: Marketers need to understand their firms' buying
Q52: Which of the following exemplifies an organizational
Q74: In a reverse auction, as the number
Q128: The marketing of goods and services to
Q133: When JCPMedia buys paper for JCPenney newspaper
Q134: A straight rebuy is _ while a