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    Exam 6: Understanding Organizations As Customers
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    The People in the Organization Who Actually Consumer the Product
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The People in the Organization Who Actually Consumer the Product

Question 179

Question 179

Multiple Choice

The people in the organization who actually consumer the product or service are referred to as ________,which is one role in the buying center.


A) consumers
B) deciders
C) buyers
D) influencers
E) users

Correct Answer:

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