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  3. Study Set
    Marketing Study Set 2
  4. Exam
    Exam 6: Understanding Organizations As Customers
  5. Question
    Figure 6-4 -Figure 6-4 Above Shows the Three Buy Classes Encountered by Buy
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Figure 6-4 -Figure 6-4 Above Shows the Three Buy Classes Encountered by Buy

Question 3

Question 3

Multiple Choice

Figure 6-4
Figure 6-4    -Figure 6-4 above shows the three buy classes encountered by organizational buyers.C is referred to as a A) modified rebuy. B) straight rebuy. C) new buy. D) standard reorder. E) altered buy.
-Figure 6-4 above shows the three buy classes encountered by organizational buyers.C is referred to as a


A) modified rebuy.
B) straight rebuy.
C) new buy.
D) standard reorder.
E) altered buy.

Correct Answer:

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