Multiple Choice
Lever Europe,a division of Unilever,markets Snuggle fabric softener.But in 10 European countries,it uses seven brand names,including Kuschelweich in German,Coccolino in Italy,and Mimosin in France.These products also have different packages,different advertising programs,and occasionally different formulas.From this information,we can assume that Lever Europe uses a(n) ________ marketing strategy.
A) ethnocentric
B) transnational
C) global
D) international
E) multidomestic
Correct Answer:
Verified
Correct Answer:
Verified
Q40: The U.S. Commerce Department imposed additional duties
Q48: KFC has created many offerings for its
Q101: In recent decades,a number of countries with
Q103: Which of the following examples best demonstrates
Q105: Five developments in the past decade have
Q106: Consumer groups living in many countries or
Q115: When a firm sells its domestically produced
Q204: The belief that aspects of one's culture
Q225: A researcher studying the fact that in
Q236: If your primary motive was to raise