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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    A(n)________ Firm Views the World as One Market and Emphasizes
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A(n)________ Firm Views the World as One Market and Emphasizes

Question 195

Question 195

Multiple Choice

A(n) ________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.


A) transcontinental
B) multidomestic
C) international
D) multinational
E) transnational

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