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    Marketing Study Set 15
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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    Once a Company Has Decided to Enter the Global Marketplace
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Once a Company Has Decided to Enter the Global Marketplace

Question 67

Question 67

Multiple Choice

Once a company has decided to enter the global marketplace, it must select a means of market entry. All of the following are the general options except which?


A) licensing
B) exporting
C) direct investment
D) joint venture
E) cooperative

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