Solved

US-Based Fran Wilson Creative Cosmetics Attributes Its Success in Japan

Question 164

Multiple Choice

U.S.-based Fran Wilson Creative Cosmetics attributes its success in Japan to a top-quality product, effective advertising, and a novel ________ strategy, in which it uses Japanese distributors to reach beauty salons rather than department stores.


A) joint venture
B) licensing
C) franchising
D) indirect export
E) direct investment

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q159: Which of the following is an advantage

Q160: To eliminate the need to continually monitor

Q161: The European Union (EU) consists of 27

Q162: Around the world, middle-class, youth, and elite

Q163: The trade feedback effect is one argument

Q165: Global consumers are<br>A) all potential consumers for

Q166: Lever Europe, a division of Unilever, markets

Q167: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB7462/.jpg" alt=" Figure 7-5 -Global

Q168: Economic espionage is the clandestine collection of

Q169: What are the product and promotion strategies