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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    Which Global Market Entry Strategy Involves Slightly More Risk Than
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Which Global Market Entry Strategy Involves Slightly More Risk Than

Question 210

Question 210

Multiple Choice

Which global market entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?


A) direct exporting
B) licensing
C) cooperative
D) joint venture
E) direct investment

Correct Answer:

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