Multiple Choice
Which of the following is an advantage inherent in the use of licensing as a global market-entry strategy?
A) The licensor retains control of its product.
B) The licensor is protected from creating a potential competitor.
C) It provides an exemption from domestic trade regulations.
D) There is an increase in potential profit compared with direct investment.
E) The licensee gains information about the dynamics of the market.
Correct Answer:
Verified
Correct Answer:
Verified
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