Multiple Choice
PepsiCo and the Strauss Group have together formed an Israeli business to market Frito-Lay's, Cheetos, Ruffles, and Doritos in Israel. This global market entry strategy is known as
A) franchising.
B) a joint venture.
C) licensing.
D) direct investment.
E) exporting.
Correct Answer:
Verified
Correct Answer:
Verified
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