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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    A Global Market Entry Strategy That Entails a Domestic Firm
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A Global Market Entry Strategy That Entails a Domestic Firm

Question 26

Question 26

Multiple Choice

A global market entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division is referred to as


A) licensing.
B) local assembly.
C) a joint venture.
D) direct investment.
E) local manufacturing.

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