Multiple Choice
Global companies have five strategies for matching products and their promotion efforts to global markets. Designing a product to satisfy common needs across countries is which type of global marketing product and promotion strategy?
A) product extension
B) product customization
C) product adaptation
D) product invention
E) product integration
Correct Answer:
Verified
Correct Answer:
Verified
Q99: Government taxes on products or services entering
Q100: The EU has benefited firms in its
Q101: Global marketing is affected by economic considerations.
Q102: The European Union (EU) has been beneficial
Q103: A disadvantage of a joint venture arrangement
Q105: Almost all countries have some division of
Q106: The prescribed penalty for agents of foreign
Q107: _ firm views the world as one
Q108: Offering the right to a trademark, patent,
Q109: A brand marketed under the same name