Multiple Choice
Which of the following statements concerning personal observation is most accurate?
A) Personal observation is more accurate than ethnopsychic research because the observer/analyst is able to pick up subtleties in the respondent's body language,speech patterns,and facial movements that are often missed by other data collection methods.
B) Personal observation is especially suited for small businesses that need the research data but cannot afford more expensive data collection methods.
C) Personal observation is very effective since it can reveal not only what people do,but also effectively determine why they do it.
D) Personal observation is both useful and flexible,but has reliability issues if different observers watching the same event report different results.
E) With personal observation,different observers will reliably report the same conclusions when watching the same event,such as people brushing their teeth.
Correct Answer:

Verified
Correct Answer:
Verified
Q104: Mystery shoppers are people<br>A)hired by a firm
Q109: Watch was a teen publication given out
Q111: Figure 8-4,Question 6<br> <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB1242/.jpg" alt="Figure 8-4,Question
Q113: The Economic Research Service of the U.S.Department
Q121: After developing the research plan, the next
Q122: Mall intercept interviews refer to<br>A) impersonal data
Q142: When a marketing manager is asking "what
Q174: The last step of the marketing research
Q201: Two important advantages of secondary data are
Q238: Analyzing the data obtained during the marketing