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    Exam 8: Marketing Research: From Customer Insights to Actions
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    When It Is Desirable for the Interviewer to Be Flexible
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When It Is Desirable for the Interviewer to Be Flexible

Question 53

Question 53

Multiple Choice

When it is desirable for the interviewer to be flexible in asking probing follow-up questions,data would be best collected using


A) mail surveys.
B) mechanical observations.
C) fax surveys.
D) individual interviews.
E) online surveys.

Correct Answer:

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