Multiple Choice
ChoiceShirts is an online company that makes made-to-order T-shirts. Its online customers can order their shirts using any downloaded photo inserted into 600 templates or even design a shirt from scratch. This is an example of
A) family branding.
B) mass customization.
C) multiple products and multiple market segments.
D) one product and multiple market segments.
E) specialty customization.
Correct Answer:
Verified
Correct Answer:
Verified
Q41: The increased customer value achieved through performing
Q42: Alamo, a national car rental firm, targets
Q43: When expenses are greater than the potential
Q44: Evergreen Air Center in Marana, Arizona, is
Q45: Criteria for forming segments involve both similarities
Q47: Describe the market segmentation process.
Q48: What is market segmentation and why is
Q49: Region and city size are both variables
Q50: Suppose marketers want to use product differentiation
Q51: All of these are market segmentation strategies