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    Exam 9: Market Segmentation, targeting, and Positioning
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    Four General Categories Are Used to Segment Consumer Markets,one of Which
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Four General Categories Are Used to Segment Consumer Markets,one of Which

Question 129

Question 129

Multiple Choice

Four general categories are used to segment consumer markets,one of which is


A) supplier segmentation.
B) demand segmentation.
C) regional segmentation.
D) behavioral segmentation.
E) product segmentation.

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