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    Marketing Study Set 15
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    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    Segmentation Based on Where Prospective Customers Live or Work Is
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Segmentation Based on Where Prospective Customers Live or Work Is

Question 143

Question 143

Multiple Choice

Segmentation based on where prospective customers live or work is referred to as


A) zip code segmentation.
B) geographic segmentation.
C) trade area segmentation.
D) district segmentation.
E) NAICS code segmentation.

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