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    Marketing Study Set 15
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    Exam 9: Market Segmentation, Targeting, and Positioning
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    Behavioral Segmentation May Be Based on
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Behavioral Segmentation May Be Based on

Question 96

Question 96

Multiple Choice

Behavioral segmentation may be based on


A) lifestyles and demographics.
B) retailer and wholesaler behaviors.
C) geographic and demographic criteria.
D) product features and user status.
E) demand and supply.

Correct Answer:

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