Figure 9-9 -Figure 9-9 Above Shows the Market-Product Grid for a Wendy's

Multiple Choice

Figure 9-9

-Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a 3) is three times the size of a small market (shown by a 1) and a medium market (shown by a 2) is twice the size of a small market.The largest potential market segment consists of

A) students that live in a dormitory.
B) students that live in an apartment.
C) students that are day commuters.
D) students that are night commuters.
E) faculty or staff members.