Product Positioning Refers to

Multiple Choice

Product positioning refers to

A) an outdated concept that assigns product value by association with social class.
B) the place a product offering occupies in consumers' minds on important attributes.
C) the competitive advantage of one product over another.
D) changing the place a product occupies in a consumer's mind relative to competitive products.
E) using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets.