Figure 9-11 -A Depiction of a ________ for Beverages in the Minds

Multiple Choice

Figure 9-11

-A depiction of a ________ for beverages in the minds of adults is a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers.

A) hierarchy of needs
B) perceptual map
C) marketing matrix
D) growth-share matrix
E) perception matrix