Figure 10-1 -Very Infrequent Purchases and Limited Distribution Are Characteristic of Products

Multiple Choice

Figure 10-1

-Very infrequent purchases and limited distribution are characteristic of products that a prospective buyer may not initially want,which makes awareness essential.This type of consumer product is referred to as a(n)

A) unsought product.
B) shopping product.
C) convenience product.
D) specialty product.
E) support product.