Before a New Product or Service Is Developed,a Firm Should

Multiple Choice

Before a new product or service is developed,a firm should have a precise protocol,a statement that identifies which of the following?

A) a clear plan for product distribution
B) an analysis of potential competitors' products
C) a precise budget of how much can be spent for the marketing program
D) specific customers' needs,wants,and preferences
E) clear financial goals and expectations