A 3M Researcher Worked with University Students to Develop the Post-It®Flag

Multiple Choice

A 3M researcher worked with university students to develop the Post-it®Flag Highlighter. When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier, at which stage of the new-product development process was this product?

A) idea generation
B) screening and evaluation
C) business analysis
D) new-product strategy development
E) concept testing