Which of the Following Is a Characteristic of the Growth

Multiple Choice

Which of the following is a characteristic of the growth stage of the product life cycle?

A) Advertising emphasis switches to primary demand.
B) The proportion of repeat purchasers to initial purchasers grows.
C) The number of distribution outlets shrinks due to growing inefficiencies.
D) Profit margins increase as sales increase.
E) No new product features are added to maximize profits.