Figure 11-6 -Figure 11-6 Above Shows the Sequential Process of Building Brand

Multiple Choice

Figure 11-6
-Figure 11-6 above shows the sequential process of building brand equity.The third step is to elicit the proper consumer responses to a brand's identity and meaning.This step consists of two dimensions,D and E,which represent

A) brand identity and brand emotion.
B) brand performance and brand imagery.
C) consumer judgments and consumer feelings.
D) brand awareness and consumer-brand connection.
E) consumer feelings and brand imagery.