Multiple Choice
IKEA sells a portable workbench called the Fahrtfull.The product has many positive features,and in German or Swedish markets,the name describes the product's features well (fahrt meaning travel) .This brand name in the United States,however,may not be as effective due to
A) disappointment when the product fails to perform as the brand name implies.
B) the poor attempt at humor,which makes consumers question product quality.
C) governmental restrictions on brand names that read or sound like bodily functions.
D) its unfavorable phonetic and semantic associations in English.
E) difficulty in showing "fahrtfull" in German and Swedish advertising.
Correct Answer:

Verified
Correct Answer:
Verified
Q31: One of the most popular means to
Q52: Procter & Gamble repositioned its Old Spice
Q57: Downsizing reduces the<br>A) quality of materials without
Q98: A manufacturer can successfully use mixed branding
Q174: Figure 11-1<br> <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB1242/.jpg" alt="Figure 11-1
Q177: A risk with _ is that too
Q213: _ products have a product life cycle
Q244: The largest numbers of product adopters with
Q274: In terms of the diffusion of innovation,
Q294: The _ stage of the product life