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Which of the Following Is the Most Important Aspect Conveyed

Question 155

Multiple Choice

Which of the following is the most important aspect conveyed by the American Express credit card and travel brand,which focuses on providing unique services and attentive service provision?


A) its international experience
B) differentiation and an image of quality
C) the ownership of the company
D) the nonprofit aspect of the company
E) the patent for its service

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