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    Marketing Study Set 15
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    Exam 15: Managing Marketing Channels and Supply Chains
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    In a Direct Channel, All Channel Functions Are Performed by
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In a Direct Channel, All Channel Functions Are Performed by

Question 62

Question 62

Multiple Choice

In a direct channel, all channel functions are performed by


A) retailers.
B) wholesalers.
C) producers.
D) brokers and agents.
E) middlemen.

Correct Answer:

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