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A Commonly Used Indirect Channel Moves Product from Producer to Retailer

Question 234

Multiple Choice

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when


A) the retail outlets are regionally located.
B) the cost of maintaining inventory is low.
C) there is little if any seasonal demand.
D) the risk lies solely with the manufacturer.
E) the retailer is large and can buy in large quantities from a producer.

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