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Walmart Can Obtain Cooperation from Manufacturers in Terms of Product

Question 122

Multiple Choice

Walmart can obtain cooperation from manufacturers in terms of product specifications,price levels,and promotional support,given its position as the world's largest retailer.Walmart is an example of a(n)


A) service-sponsored retail system.
B) administered vertical marketing system.
C) retailer-sponsored cooperative.
D) administered cooperative system.
E) manufacturer-sponsored cooperative.

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