Which of the Following Statements About Advertising Is Most Accurate

Multiple Choice

Which of the following statements about advertising is most accurate?

A) Advertising can communicate specific product benefits to prospective buyers.
B) Advertising offers limited control as to when and where an advertisement will appear.
C) A key advantage of advertising is its ability to use customized interactions.
D) Advertising can be a very effective attention-getter,especially for new products,but has little impact for repeat purchases.
E) Advertising is one of the least costly forms of promotion because it reaches a mass market.