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During the Planning Phase of the Promotion Program,marketers Focus on the Four

Question 239

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During the planning phase of the promotion program,marketers focus on the four Ws,which include all of the following,in question form,except which?


A) What are the promotion objectives,the budget,and the kinds of copy to use?
B) Why is the promotion being done?
C) When should the promotions be run?
D) Who is the target audience?
E) Where should the promotions be run?

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