Multiple Choice
Advertisers use a mix of media forms and vehicles to maximize the ________ of the message to the target audience while at the same time minimizing
A) medium;costs.
B) exposure;costs.
C) rating;frequency.
D) rating;share.
E) CPM;GRP.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q64: If you ordered a TV commercial to
Q168: The first decision in developing an advertising
Q212: A basic approach to scheduling when seasonal
Q213: Much of Google's success is based on
Q214: One advantage of using newspapers as an
Q217: A common publicity tool is the _,in
Q218: One advantage of using the yellow pages
Q219: One of the tools Google is using
Q220: Google is the dominant provider of online
Q245: Advertisers use a mix of media forms