The Owners of a Small Bar and Grill Want to Run

Multiple Choice

The owners of a small bar and grill want to run an ad on local radio in the small town where the business is located.Their objective is to create awareness for the restaurant among the town's consumers.Which of the following measures should be used to assess the number of different people or households exposed to the advertisement?

A) reach
B) ranking
C) GRPs
D) CPM
E) frequency