Multiple Choice
All of the following statements are true about television as an advertising medium except which?
A) Infomercials are increasingly popular because of the low average cost of a 30-minute block of television time.
B) Many advertisers are now choosing less expensive "spot" ads,which run between programs,or 15-second ads,rather than the traditional 30- or 60-second lengths.
C) Television advertising is preferred by many marketers because it avoids wasted coverage.
D) Viewers are increasingly time-shifting their viewing habits with DVRs,DVDs,and subscription services such as Netflix.
E) There are many opportunities for out-of-home TV viewing as televisions can be seen in many bars,hotels,offices,airports,and on college campuses.
Correct Answer:

Verified
Correct Answer:
Verified
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